role: artist, user experience design, project lead (ADL) work: augmented reality app, gallery and located experience client: Active Design Lab art commission
Ipswich Remixed, an interactive public art installation digitally embedded across the streets of Ipswich, developed in response to the evolving cultural and urban landscape of the town. Active Design Lab presented Ipswich Remixed Live in July 2014 on the streets of Ipswich.
A free augmented reality app was provided to experience a series of playful digitally enhanced viewpoints along a route from the town centre to the Waterfront.
Ipswich Remixed explored how new technologies such as Augmented Reality could be used to encourage people to re-examine their surroundings. Using smartphones as a lens through which the sights and sounds of the real world blend with digital animations and audio, they present an altered and enhanced view of familiar locations.
The work remixed some parts of Ipswich with others, transformed buildings and amplified hidden aspects of selected locations. The themes presented in the piece serve as playful provocations, to encourage the audience to consider 'How would you remix Ipswich'?
Ipswich Remixed was developed by Active Design Lab, commissioned by CSV and funded by The Arts Council England