Multi-platform social campaign pilot - web, mobile, BT Vision (2008)
BT, Nottingham University (with contributions from the BBC and Blast Theory)
Bicker Manor was a multi-client User Generated Content platform that demonstrated how the web, mobile and IPTV can be combined to direct, capture and present UGC for a range of media campaigns and events. A pilot of Bicker Manor ran for 21 days in November 2008. It was deployed and evaluated by the University of Nottingham's Mixed Reality Lab and BT.
Bicker Manor was created as part of the Participate
In Bicker Manor players were prompted to participate in a series of 'eco-missions' over mobile, web and BT Vision (BT's broadband television service). The experience was centred around two feuding members of the fictional Bicker family, each with conflicting environmental viewpoints. The family members acted as campaign hosts, recruiting supporters to help win their cause. Participants were invited to 'pick a side', and undertake missions to win points for themselves and for their host. Missions ranged in complexity; from answering multiple choice quizzes, to creating and sharing videos and giving advice.
The website was the core of the experience where players could engage with all aspects of the campaign. Players could register their mobile phone, to receive and respond to missions via SMS and MMS. BT Vision enabled players to select and complete missions on their TV, as well as view and rate UGC submitted by other players. A generic, re-usable mission engine supported the game logic; and web-based management tools supported distributed orchestration of the Bicker Manor experience.